Why The Great Gutsby Exists

The Great Gutsby came from real life. The kind that changes you slowly over time.

For years I struggled with perioral dermatitis and a long list of symptoms I had almost normalised. Bloating. Fatigue. Brain fog. Feeling uncomfortable in my own skin. I kept searching for answers and eventually started looking deeper into the connection between gut health, inflammation and the things we consume every day.

The more intentional I became with food and ingredients, the more I realised how much our bodies respond to the small things we do consistently.

Tea became part of that for me. Not as some miracle cure, but as a simple moment of comfort in busy and difficult seasons of life. A way to slow down for a minute and feel grounded again.

Then in 2025, my best friend of 35 years, Shae passed away from ovarian cancer at just 39 years old.

Losing her changed me forever.

She was one of the strongest and most beautiful people I have ever known. A devoted mother, an incredible friend and someone who made people feel safe just by being around her. Her loss made me think differently about life, health, time and what truly matters.

The Great Gutsby grew from all of those experiences. Not from perfection, but from wanting to create something meaningful.

Something comforting. Something beautiful. Something that encourages people to take care of themselves in simple and sustainable ways.

As a mum of three, that matters deeply to me. I care about what comes into our homes, what we consume daily and how we support our wellbeing without making health feel overwhelming.

This brand is still growing and evolving alongside me, but at its heart, The Great Gutsby is about feeling good from within and creating small moments of calm in everyday life.

Thank you for being here.

Elyssa
Founder of The Great Gutsby